西递国内游客特征、旅游动机及旅游效果的初步研究

A PRELIMINARY STUDY ON THE CHARACTERISTICS,TOURISM MOTIVE AND TOURISM EFFECT OF DOMESTIC TOURISTS TO XIDI VILLAGE

作为世界文化遗产 ,西递正备受旅游者的关注与青睐 .本文在实地问卷调查的基础上 ,从游客特征、旅游动机及旅游效果三个方面对西递国内游客展开分析 ,有助于当地政府及旅游企业更好的进行相关的旅游管理和市场营销工作 。

As a world cultural heritage, Xidi Village has been paid more close attention. On the basis of a considerable on the spot survey , this paper analyzes the characteristics, tourism motive and tourism effect of the domestic tourists to Xidi village. It contributes to tourism administration and market management. Moreover, it helps increase the tourist quantity and enhance the image of Xidi village as a tourist destination.