企业服务创新若干问题的探讨

Researches on Enterprise Service Renovation

服务创新具有资金投入少、开发过程短、扩散速度快、不确定性大的特点,是企业技术创新的重要组成部分。服务创新是企业增加顾客满意度的积极措施、形成竞争优势的重要手段、获取增值利润的有效途径。服务创新的目标是以低成本提供个性化和高质量的服务,提高企业竞争力。进行服务创新应遵循方案整体化、措施人性化、技术信息化、手段差异化、过程学习化等原则。

Service innovation has the characteristics of low capital investment,short developing process,high spreading rate and great uncertainty.It is an important part of technology innovation of enterprise.It can help an enterprise establish a desirable image in its customers eyes,and help the enterprise strengthen its competitive potentialities.Hence enlarging the enterprises earnings.Service aims at providing newstyle and highquality service at low cost,improving enterprises competitive potentialities.Service innovation is supposed to made in the principle of a package plan, peopleoriented strategy, informationoriented technology, and learning from practice.