摘要
根据制造企业的零售成本、市场销量及零售价的关系,比较了在横向一体化和纵向一体化条件下,由一个制造商和一个零售商组成的供应链的企业利润问题;分析了存在双重边际效应的情况下,制造企业仍将零售业务外包的原因。采用经典的报童模型,数值仿真表明,制造商的零售成本与零售商的零售成本之差足够大时,制造商会选择零售商来代理其零售业务。
According to the relations among the retailing cost, market demand and retailing price in the supply chain, the enterprises' profits between horizontal integration and vertical integration are compared. Employing the classical 'newsboy problem' model, horizontal integration is found to reduce total costs of the channel system between the retailer and manufacturer, decrease the purchasing price and increase the manufacturer's profit. Numerical analysis is then used to demonstrate that the manufacturer is willing to outsource the retail business to the retailer when the retailer's retail cost is lower enough than the manufacturer's cost.
基金
国家自然科学基金和香港研究发展局联合资助项目(7991061987)
教育部博士点基金资助项目(2000000601)
关键词
供应链
报童问题
横向一体化
纵向一体化
supply chain
newsboy problem
horizontal integration
vertical integration
