摘要
由于旅游业的蓬勃发展和旅游目的地之间日益加剧的竞争,旅游形象的感知研究引起了旅游研究者和营销者的广泛注意。文章研究了国外学者对旅游感知形象的影响因素、旅游感知形象类型、行为模式、市场营销管理的研究成果,介绍了国内学者旅游形象及策划的研究成果,最后对中外旅游感知形象的研究成果在研究内容和方法等方面做了总结。
Because of the flourishing development in tourism and the intensive competition among tourism destinations, the study on tourism apperceiving image has been noticed by tourism researchers and marketing managers. The foreign study results of the affecting factors, types, behavior modes and marketing management in tourism apperceiving image is probed in this article. The domestic research on tourism image design is also introduced. At last, the study contents and methods between foreign and domestic are summarized.
出处
《经济地理》
CSSCI
北大核心
2003年第2期280-284,共5页
Economic Geography
基金
复旦大学亚洲研究中心资助。
关键词
旅游
感知
形象
研究综述
tourism
apperceiving
image
summarize on the study result
