摘要
结合海尔的经营策略,利用博弈论的方法,对我国家电企业价格战的战略误区作进一步的论述。
This paper further discusses the strategic mistakes about differential strategy in price war among the household electrical appliance enterprises by using game theory and the business strategy of Haier.
出处
《青岛科技大学学报（社会科学版）》
2003年第1期44-46,共3页
Journal of Qingdao University of Science and Technology(Social Sciences)
关键词
价格战
战略管理
智猪博弈
price war
strategic management
pigs' payoffs
