摘要
全球经济一体化和企业国际化要求企业必须面对国际市场,参与国际竞争而重视国际营销则是颇为重要的方面。据此从包装的重要性出发,阐述了包装对于促销的意义、发展,进而论述了竞争整合营销传播战略对于企业的要求。
The integration of the world economy brings different businesses into the international market. International marketing plays a very important part in the international competition. This paper expounds the importance of packaging and its growth, followed by the requirements presented to businesses by the strategy of competitively integrating marketing communication.
出处
《重庆邮电学院学报（社会科学版）》
2003年第2期26-28,共3页
Journal of Chongqing University of Posts and Telecommunications
关键词
国际营销
包装
营销理论
international marketing
packaging
marketing theory
