中国传媒业:洗牌、模式与规则再造

Mass Media in China: Their Reshuffle, Patterns and Remake of Regulations

中国传媒业已进入“合竞时代”,随着传媒市场竞争加剧,传媒集团化发展已成新趋势,由此决定了适应这种发展趋势的我国传媒业的规则再造。传媒集团建设必须打破原有的组织结构,实现“化合变化”,建构式发展成为新时期我国传媒产业的基本发展模式。此种背景和氛围所提出的挑战和面临的问题大致有以下几方面:一、中国传媒市场的发展空间极其巨大;二、告别单打独斗的时代;三、传媒资源链接的几种选择;四、媒体集团化的出路与模式;五、媒体产业健康有序发展的基本前提;六、新时期我国传媒产业的发展模式。

Mass media in China have entered a period of 'joint participation in competition'. Faced with intense competition, mass media have to organize themselves into groups and, consequently, they have to remake their regulations. In doing so, they will meet the following challenges; they have an immense space for their development; they will not go it alone; they will link themselves with the capital market, information suppliers and other media; they have three patterns of organizing themselves; they have to find out the prerequisite for their development; they have to devise a new pattern of their development.