对高等院校公共关系的分析

The Analysis on the Public Relations of the Institutions of Higher Learning

美国公关专家斯科特·卡特李普认为,公众是决定组织成败的关键。高校公共关系是高等院校与相关公众之间结成的互利合作关系,教职员工、学生、政府、新闻媒介、学生家长等是高校公关的主要公众,他们的信任、支持和合作是高校长远发展的根本所在。

Scott· M·Cutlip , a famous American public relations expert , believes that the public is the key factor to the success of any organzation . The public relations of the institutions of higher learning is a kind of cooperative and mutual-beneficial relationship between themselves and the public related , mainly teachers and staffs , students and their parents , government and the media . Their trust , support and cooperation is essential to the long-term development of institutions of higher learning .