忠诚服务营销:消费者主权时代的营销新观念——关系营销质疑

Marketing of Faithful Service:New Marketing Conception in the Consumer-centered Period--Querying the Relation Marketing

关系营销企图通过与顾客建立长期稳定的关系来留住顾客 ,巩固市场 ,这只是企业单方面的一个美好的愿望。关系市场营销本质上是一种操纵营销 ,不适应 2 1世纪消费者主权时代。在消费者主权时代 ,需要的是企业的忠诚服务营销观 ,只有忠诚于顾客 ,才能赢得顾客。

It's a fancy of an enterprise to emphasize a steady relationship with customers and strengthen its market by relation marketing.In fact,relation marketing is a kind of controlling over customers.It no longer adapts to the 21st century when customer's rights are emphasized.In this new century,only when the enterprises are faithful to customers can they attract customers.