“体验经济”新论与旅游服务的创新——《体验经济》读书札记

The Experience Economy & the Innovation of Tourism Service

由美国学者约瑟夫·派恩、詹姆斯·吉尔摩提出的“体验经济”认为,人类社会经历了产品经济、商品经济和服务经济阶段后,正进入体验经济。作者认为“旅游就是异地体验”,旅游经济是体验经济的典型形式。把体验经济理论引入旅游产品开发和旅游服务的全过程,对提高旅游质量有重要意义。

In theory of the Experience Economy proposed by American Schoolars Joseph Pine and James H Gilmore, human society experienced the phrases of the product economy, the commercial economy and the service economy and now has steps forwards to the experience economy. The author of this article thinks that 'travel is experience in foreign land' and tourism economy is the typical form of the experience economy. The theory of the experience economy introduced to the whole course of tourism product development and travel service will be of importance to improve tourism quality.