区域旅游市场的开发与经济发展影响的研究——以宁波市旅游业发展为例

Studies on the Exploration of Region Tourism Market and its Influence on Economic Development——Case Study on the Development of Ningbo Tourism Industry

通过对目前宁波市区域旅游发展过程中一些问题的分析,指出问题的关键在于忽视市场导向。提出区域旅游要进一步发展就必须注重区域旅游市场开发的观点。最后,论述了为了加强区域旅游发展,在区域旅游的市场开发过程中应考虑的几个具体措施。

This article analyses the problem existed in the process of the development of Ningbo tourism industry, and points out that the main problem lies in ignorance of market orientation. It also puts forward an opinion that we should attach more importance to the exploration of regional tourism market in order to develop regional tourism industry. At last the authors give some countermeasures to expand the regional market.