博弈论与商务谈判

On Game Theory VS Commercial Bargaining

做为经济交往重要组成部分的商务谈判活动,具有博弈活动所具有的特征。在商务谈判中会遇到类似“囚徒困境”这样的博弈问题。纳什利用当时博弈论的成就解决谈判问题,提出了强谈判理论,给出了谈判的唯一可行解,使谈判具有一定的科学性。

As an important part of economy communication, Commercial bargaining activity have the character the same as game activity. In the commercial bargaining we will encounter the game question such as 'prisoner embarrassment'. Nash solved the bargaining by making use of the result of the game theory and put forward the 'strength bargaining theory', gave the only reasonable answer of bargaining. Which strengthen the scientific function of bargaining.