摘要
通过分析服务利润链中的各个要素,阐明了企业服务链上企业、员工、顾客与利润之间的关系,并在此基础上提出了企业运用服务利润链进行管理的相应对策.
This article argues every essential element of the Service Profit Chain, and explains the relations among the enterpries, staffs, customers and profit. On the base of these, the article provides some counter measures for Modern Enterprises on how to conduct the Service Profit Chain Management.
出处
《科技进步与对策》
CSSCI
北大核心
2003年第3期97-99,共3页
Science & Technology Progress and Policy
关键词
服务利润链
战略服务观
顾客价值
企业管理
the Service Profit Chain
the view of strategy service
customer value
