摘要
当今企业都认识到顾客才是企业生存之本,并从过去的'以产品为中心'的经营策略转移到'以顾客为中心'上来.通过对科目分录法的提出,对顾客需求进行了分录归类,并分析和探讨了如何利用顾客需求科目分录的结果.
Now all of enterprise kwon that customers are the root of their existence. Their running strategy also moves focus onto customer from product. Here subjects systematically, and customer requirements subjectts system defined different industries is expected. Standardizing customer requirements will drive enterprise response to market rapidly, improve product at present, accelerate new product development, win and keep enterprise the dominant position in the fierce market competition.
出处
《科技进步与对策》
CSSCI
北大核心
2003年第3期122-123,共2页
Science & Technology Progress and Policy