关于提升吉林省旅游业发展水平之思考

A Study on the Promotion of Jilin Province's Tourism Development

吉林省旅游业起步较晚,产业规模小,但发展速度快,“十五”期间全省旅游业总收入以年均18％的速度增长,到2005年达到172.5亿元人民币,相当于全省当年GDP的5％,基本成为国民经济的支柱产业。而要提升旅游业整体发展水平,就要涉及旅游业“吃、住、行、游、购、娱”六大要素的协调发展,文章侧重于对吉林省旅游资源优势和旅游市场现状进行分析,对旅游市场定位、旅游产品定位和市场营销策划三方面进行探讨,提出了关于提升吉林省旅游业发展水平要解决的问题和思路。

Although later development and small scale, the tourism industry of Jilin province has got development quickly since 1996. Until 2005, it will touch 17 billion yuan income from domestic and oversea market. The income will be the same as 5% of GDP of Jilin province. To facilitate the development of regional tourism industry involves coherent development of the six primary factors——eating, lodging, transporting, traveling, purchasing, and entertaining. In this paper, particular emphasis was laid on the resource advantages and tourism domestic and overseas market of Jilin province's tourism industry,with analysing of the positioning of tourism market, the positioning and design of tourism products, the marketing of regional tourism. Then, some new ideas arid problems have been put forward in order to promote the tourist industry of Jilin province.