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《英雄联盟》的多元化模式与网游发展前景 被引量:6

"Hero Alliance" Diversified Patterns and Online Game Development Prospects
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摘要 当今社会,信息技术飞速发展,网络已经融入大众生活之中,并成为不可或缺的一个重要部分。而在网络运营的各个板块之中,网络游戏已俨然成为全球瞩目的顶尖娱乐产业,更是人们工作之余选择调剂放松的一种休闲方式。近几年来,网络游戏产业发展迅速,大大小小的游戏都有着它们的固定玩家,本文则重点谈到网络游戏《英雄联盟》是如何以它独特的经营模式,创造性的设计理念和新颖时尚的游戏画面在网络游戏界独占鳌头。据中国奥委会官方微博最新发布的消息得知,2016年里约奥运会更是有可能将《英雄联盟》这一电子竞技项目加入。本文介绍将首先《英雄联盟》这款网络游戏的背景,然后分析其能成为近年来最受人们欢迎的网络游戏的原因,并通过对它前卫的设计理念和独特的经营模式的剖析,浅析未来网络游戏的发展前景。 In today's society,the rapid development of information technology,network has been integrated into public life, and become an indispensable important part.In each section of the operation of the network, network game has become the top entertainment industry in the world, is also a kind of leisure peoplework choose to adjust to relax. In recent years, the network game industry is developing rapidly, greatly small games have a fixed game player of their,This paper is focused on the network game<<League of Legends>> is how to its unique business model, the design concept of creative and innovative fashion game screen at the top of the network game industry.According to the official micro-blog Chinese Olympic Committee released the latest news that the Rio Olympics, 2016 is likely to be <<League of Legends>> the electronic athletics join.This paper introduces the first <<League of Legends>> the network game background, then analyses its reasons in recent years to become the most popular network game, and through the analysis of the design idea of the avant-garde and unique business model, the future development prospects of network game.
作者 张爱华 祝笛
出处 《科技传播》 2014年第2期157-158,152,共3页 Public Communication of Science & Technology
关键词 英雄联盟 网络游戏 游戏竞技 营销模式 League of Legends network game Sports games Marketing mode
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