广州市动漫内容产业链成长策略探究

The growth strategy to explore the anime content industry chain in guangzhou

伴随着互联网络和数字技术的发展,动漫产业已经成为全球继IT业之后,又一个快速发展的朝阳产业。动漫产业归属于内容产业,其本质都是文化产业。基于广州市动漫内容产业发展处于成长初级阶段的现状,在当今大力弘扬文化产业的大环境下,动漫内容产业的发展迫在眉睫,因此促使动漫内容产业链形成的策略显得尤为重要。本文将针对广州动漫内容产业链成长的能力特点,找出其问题的存在,并探寻动漫内容产业链的形成策略、延伸策略和整合策略。形成策略是从政府和企业两方面着手,延伸策略和整合策略是从产业链的具体环节在需要改进的地方进行归纳综合。

With the development of the Internet and digital technology, animation industry has become a sunrise industryafter the IT industry. Animation industry belongs to the content industry, its essence is cultural industries. Based on the guangzhou anime content industry development at the primary stage of growth, in today's vigorously carry forward the cultural industry environment, the anime content industry is imminent,so getting anime content industry chain formation strategy is particularly important. This article according to the characteristics of guangzhou anime content industry chain growth ability find out its problems, and explore the formation of the anime content industry chain, extension and integration strategy. Formation strategy is based on the government and the enterprise, extension and integration strategy are from the industrial chain, summarized the specifi c link where need to improve the comprehensive.