新媒体时代高校突发事件网络舆情应对研究

Study on Internet Public Opinion of Colleges and Universities' Emergency Response in New Media Time

新媒体时代的发展,使得高校突发事件网络舆情出现了"形成快、内容杂、传播广、监督难"等特点,导致传统的高校舆情应对模式面临了新的要求和挑战。高校应根据新媒体时代舆情传播特点,探索有效的突发事件网络舆情应对措施。

With the development of New media time, Internet public opinion of colleges and universities' emergency have present characteristics ofrapid forming, complex contents,multiple transmission and difficult supervision, which called of new requirements and challenges of traditional mode of reply to university public opinion. Therefore, colleges and universities should explore new effective Internet public opinion emergency responses according to the characteristics of the transmission of Internet public opinion in New media time.