“互联网+出版”:挑战、对策与前景

“Internet + Publication”: Challenges, Countermeasure and Prospects

"互联网+"已正式成为国家战略,主动融入"互联网+"行动计划是出版行业义不容辞的使命和责任。目前,"互联网+出版"面临观念陈旧、体制不顺、习惯依赖、内容过时、版权侵犯、人才匮乏和标准混乱等一系列挑战。出版业监管部门和从业主体应主动采取理顺互联网出版业管理体制、制定互联网出版业行业统一标准、推进互联网出版业技术创新、加大对互联网出版业的扶持力度、加强互联网出版业版权保护力度、重视互联网出版业立法工作、加强互联网出版人才培养等应对策略。站在"互联网+"的风口上,互联网出版业将迎来模式多样化、规模聚集化、内容增值化、生产绿色化、服务个性化的美好前景。

'Internet +' has officially become a national strategy, Active integration into 'internet +' plan of action is the mission and responsibility of the publishing industry. At present, the 'internet + publication' is facing a series of challenges, such as antiquated idea、unsuitable system、dependence of habit、outdated content、copyright infringement、lack of human resources and standard chaos. Regulators and practitioners of publishing industry should actively take measures to cope with those challenges which include straightening management system、setting unified standard、promoting technology innovation、 increasing support、strengthening the protection of copyright、paying attention to the legislative work、strengthening personnel training. Standing on the tuyere of 'internet +', the internet publishing industry will usher good prospects of mode diversification、scale aggregation、content of value-added、green production and personalized service.