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从“双十一疯狂购物节”看国内媒介素养缺失

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摘要 随着"双十一"规模的日趋扩大,逐渐为整个网络嘉年华式的购物狂欢节,各大传统商家的加入更是将这种校园亚文化异化成固定的消费节日。在各大电商参与"造节"制造消费神话的背景下,它折射出互联网的蓬勃发展背景下媒介素养的缺失,从而反过来又加剧了"双十一"的疯狂购物程度。
作者 赵晓蓉
出处 《科技传播》 2016年第3期44-45,42,共3页 Public Communication of Science & Technology
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