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全媒体视角下的弹幕传播

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摘要 移动互联网的迅猛发展已经改变了原有的传播环境,弹幕打破原有的视频观看格局,带给用户全新的视听体验。弹幕在即时共享、传受互动方面具有鲜明特点,在多屏互动的时代成为吸引受众的一种尝试。如何利用弹幕优势,探索长效的发展方式,是一个值得思考的问题。
作者 郭素君
出处 《科技传播》 2016年第16期37-38,共2页 Public Communication of Science & Technology
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