摘要
随着时代的进步,经济的快速发展,如今汽车已基本上成为了每个家庭的必备品。各品牌汽车4S店在中国也快速发展,一个个4S店如雨后春笋般拔地而起。汽车4S店的竞争也越演越烈,为了能在市场上占有自己的一席之地,汽车4S店只有不断摸索与完善,找出适合自己的营销模式,通过对一些4S店的考察和研究发现,汽车4S店在做好销售的同时,还要不断的提高售后服务态度,形成规模效益和稳定的客户群体成了目前4S店可持续发展的主要途径。
With the progress of the times, the rapid development of economy, now the car has basically become a must-have for every family. Each brand of car 4S stores in the rapid development of Chinese, a 4S stores such as bamboo shoots after a spring rain like after another. Auto 4S shop competition is also more and more intense. In order to survive and develop in the competition, occupy a space for one person, car 4S stores only fumble ceaselessly and perfect, to identify suitable for their own marketing mode,based on some of the 4S shops investigation and study, auto 4S shop in good sales at the same time, but also continuously improve customer service service attitude, the formation and stability of economies of scale customer groups into the 4S store is currently the main way of sustainable development.
出处
《科教导刊》
2015年第02Z期184-185,共2页
The Guide Of Science & Education
关键词
汽车
4S店
发展
营销模式
auto
4s shop
development
marketing model