新时代大学生移动互联网创业SWOT分析

Swot Analysis of College Students' Mobile Internet Entrepreneurship in the New Era

移动互联网,就是把移动通信和互联网二者结合起来,成为一体。利用互联网的技术、平台、商业模式与移动通信技术结合并实践的活动。而移动互联网创业,是指利用这种用户手持移动终端提供增值服务从而获取利润的一种方式。近年来随着移动互联网的快速发展,大量创业者涌入移动互联网产业的创业大潮中。然而根据今年的行业观察,移动互联网创业充满威胁和挑战。特别是对于大学生这一群体,他们年轻有理想但同时缺乏相关经验,因而在移动互联网创业成功的并不多。本文立足于移动互联网的创业现状,通过对大学生在移动互联网创业方面的SWOT分析,从而为大学生移动互联网创业提出合理建议。

Mobile Internet, mobile communications and the Internet is to combine the two into one. Use of the Internet technology, platforms, business models and mobile communications technologies and practical activities. The mobile Internet business, is the use of such user handheld mobile terminals provide value-added services in order to gain a way of profits. In recent years, with the rapid development of mobile Internet, a large number of entrepreneurs to entrepreneurship into the mobile Internet industry tide. However, according to industry observers this year, mobile Internet entrepreneurship full of threats and challenges. Especially for college students in this group, they are young and idealistic but lack of experience, and thus in the mobile Internet business success is not much. Based on the status of entrepreneurship of mobile Internet, mobile Internet by students in the entrepreneurship of the SWOT analysis to put forward reasonable proposals for college students mobile Internet business.