高职市场营销专业实践教学思考

Vocational College Marketing Professional Practice Teaching Thinking

高职院校市场营销专业实践教学存在着教学体系不完整、教学师资和实践设备缺乏、校企合作流于形式和"定向班"模式并未达到培养目标要求等问题,希望通过明确实践教学在高职市场营销专业教学体系中的重要地位、加强实践教学师资的培养和实践设备的配备、发挥校外实践教学基地的作用和创新实践教学方法等途径来开创高职市场营销专业实践教学的新局面。

Marketing Practical Teaching in Higher Vocational Schools teaching system is not complete, lack of teachers and practice teaching equipment, School-enterprise cooperation becomes a mere formality and"orientation classes"model did not meet the training objectives and requirements and other issues, hopes to clear practice teaching in high Vocational ma-rketing Teaching system in an important position, strengthen practice teaching teachers with training and practice devices, play a role and their innovative teaching methods campus practice teaching base of ways to create a new situation of market-ing majors'' practice teaching.