摘要
网络广告是一种新型的广告表现形式,与传统的四大传播媒体相比,网络广告具有更加独特的优势。它的针对性强,支持分类搜索,并且能够更精准地把握产品的特性。随着市场竞争压力的加大,在网络广告的发展中,手绘图形艺术成为了一个重要的创意元素,带给了现代营销媒体不小的冲击。根据网络广告中手绘图形艺术所表现出的发展和潜力,笔者做出以下几点探究:
Online advertising is a new form of advertising, compared with the traditional four media, online advertising has more unique advantages. It''s targeted, support the classification of search, and can more accurately grasp the characteristics of the product. With the increasing pressure of market competition in the development of online advertising, the hand-drawn graphics arts became an important creative elements, brought modern marketing media no small impact. The network adver-tising hand-painted graphic art exhibited development and potential, the author makes the following inquiry.
出处
《科教导刊》
2015年第9Z期154-155,共2页
The Guide Of Science & Education
关键词
网络广告设计
手绘图形艺术
价值
融合
online advertising design
hand-drawn graphics art
value
integration
