网络购物对大学生消费心理和行为的影响——以长沙商贸旅游职业技术学院学生为例

The Influence of Network Shopping on College Students' Consumption Psychology and Behavior——Take students in Chang Sha Commerce & Tourism College as an example

随着信息技术的广泛应用,越来越多的人们选择网络购物这一新兴的购物模式。而现代大学生群体,对新生事物具有良好的接受能力和应用能力,他们热衷通过网络世界来实现与外界的情感交往和信息交流,网络购物也势必会成为他们生活学习中选择的范围。本文通过对长沙商贸旅游职业技术学院学生网上消费情况的问卷调查,了解网络环境下大学生的消费心理、真实状况,对引导培养他们健康合理的消费行为具为重要的意义。

With the wide application of information technology, more and more people choose online shopping this new sho-pping mode. And modern college students, the novelty is well accepted and applied ability, they are keen on through the Inter-net to achieve and outside the emotional communication and information exchange, online shopping will for their lives and learning in the range. In this paper, the online consumption of Changsha commerce and Tourism Vocational and technical col-lege students in questionnaire survey, understand the network environment of college students consumption psychology and the real situation, to cultivate their healthy and reasonable consumption behavior is of great significance.