基于“再生”的博物馆衍生产品创新设计研究——以湖北省博物馆为例

Based on "Regeneration" Product Innovation Design of The Museum

本文研究了"再生"语境下的产品创新设计,探讨博物馆衍生产品的创新设计方法。通过对"再生"的分析与深入理解以及对国内外博物馆衍生产品的搜集整理,进行对比寻求创新,结合"再生"理念提出创新设计的方向。博物馆"再生"创新设计要立足本体,关注当下社会热点,分众设计并进行跨界设计,才能让博物馆衍生产品真正的融入消费者生活,也达到了博物馆持续教育之目的。

Objective:Product innovation design in the context of"regeneration"is studied and the innovation design method of museum derivative product is discussed in this paper. Though the analysis and deep understanding of"regeneration"and the collection and sorting of museum derivative product at home and abroad, innovation is seeked during the comparison and the direction of innovation design is proposed combined with the concept of"regeneration". Museum"regeneration"innovation design should base on ontology and focus on the hot spots of present society, use both customization design and crossover de-sign, thus museum derivative product can truly intergrate into consumers' lives and also the goal of museum continuing edu-cation will be reached.