基于新媒体的视觉设计研究

Research on Visual Design Based on New Media

新媒体既具有传统媒体的优势,又结合互联网及各种信息技术,可以更有效地进行信息传播,并成为视觉设计传播最主要的方式。新媒体视觉设计具有历史延续性,新媒体为视觉设计的发展奠定了坚实的基础,同时给视觉设计带来了新的机遇与挑战。在此基础上分析和研究新媒体视觉设计的特征,创造出富有表现力的视觉设计。

New media not only has the advantages of traditional media, but also combined with the Internet and all kinds of information technology, more effective information dissemination, and become the main way of visual communication design.New media visual design has a historical continuity, the new media for the development of visual design has laid a solid foundation, while the visual design has brought new opportunities and challenges. And on the basis of the analysis and study of the characteristics of the new media visual design, create a expressive visual design.