高星级酒店消费者环境行为研究——以水资源使用为例

Research on Consumer's Environmental Behavior of High Star Hotels——Using water resources as an example

在生态文明背景下,对酒店企业的行为管理提出了新的要求。本文通过问卷调查的方式,用科学地数理统计方法,研究高星级酒店客人对水资源使用、绿色酒店等的认知、态度和行为,以及影响客人水资源态度和行为的相关特征,及其之间的相关性。为高星级酒店进行企业环境行为管理提供了可参考的依据。

Under the background of ecological civilization, by the way of questionnaire survey, using scientific methods of mathematical statistics, research the high star hotel'guests on the attitudes and behaviors of water resources, cognitive of green hotel, as well as the influence factor, the relationship of each other and so on. To provide a reliable basis for the high star hotel of environmental behavior management.