昆明市茶博会对周边旅游业发展的影响研究

Study on the Impact of Kunming Tea Expo on the Development of Tourism

昆明市茶博会作为西部地区最大的产业博览会,同时也是我国最为主要的普洱茶交易场所,在促进云南茶叶贸易领域扮演着极为关键的角色。不仅如此,茶博会对昆明及周边地区的旅游业发展也有着非常重要的影响。文章基于此,首先简要地介绍了昆明茶博会,紧接着探讨了昆明及周边地区的旅游产业现状,包括蓬勃发展、寻求转型、特色鲜明等,最后细致地分析了茶博会对周边旅游业发展的具体影响,诸如增加旅游资源、转变旅游理念、打造旅游品牌、拉动旅游经济等,希望对昆明乃至云南的茶叶交易以及旅游业发展有所裨益。

As one of the most important trade fairs in Western China, Kunming Tea Expo is also the most important place for tea trade in China, which plays an important role in promoting the tea trade in Yunnan. Not only that, but also has a very important impact on the development of tourism in Kunming and its surrounding areas. Based on this, first briefly introduces the Kunming Tea Expo,then discussed the status of tourism industry in Kunming and the surrounding area, including the development, seeking transformation and distinctive features, finally a detailed analysis of the specific effects of Tea Expo on the surrounding development of the tourism industry, such as the increase of tourism resources, tourism concept transformation to create the tourism brand, promote tourism economy, hoping to be helpful to the development of Kunming and Yunnan tea trade and tourism.