90后大学生消费观结构及影响因素的实证分析

An Empirical Analysis of Consumption Structure and Influencing Factors of Post-90s College Students

90后大学生在中国经济的快速增长和社会变革的背景下成长,具有鲜明的时代特征。本文从炫耀性消费价值观、发展性消费价值观和规划性消费价值观三方面内容诠释90后大学生消费观的内容结构,通过实证分析研究了影响90后大学生消费观的因素,提出了引导90后大学生树立正确消费的思想政治教育路径。

Post-90 s students grow up in the background of rapid economic growth and social change in China, and they have distinctive characteristics of the times. This article from the conspicuous consumption values, the development of consumer value and planning of consumption values the content and structure of three aspects of interpretation of the university students consumption concept, through the empirical analysis on the influencing factors of university students consumption concept,put forward the ideological and political education path for guiding 90 students' consumption.