中国民族高等院校微博、微信使用状况与发展策略研究

A Study on the Use and Development Strategy of Micro-blog and We Chat in Chinese Universities and Colleges for Nationalities

随着新媒体的快速发展,微博、微信的足迹已经覆盖到生活的各个领域,它们所具有的传播速度快、表现形式生动活泼等特点,深受民族高校的喜爱,并作为民族高校打造自身形象、进行公关的主要形式。但民族高校在微博、微信的使用上存在缺乏民族特色、缺乏创新、缺乏互动性、信息质量偏低等不足,基于此,本文提出相应的发展策略,以期促进民族高校微博、微信的健康发展,提高民族高校的影响力。

With the rapid development of new media, micro-blog, We Chat's footprint has to cover all areas of life, which has spread fast, lively and vivid forms and other characteristics, by the National University of love, and as the main form of national universities to build its image and public relations. But the national colleges and universities in the use of micro-blog and We Chat are the lack of national characteristics, lack of innovation, lack of interaction, information quality is low, based on this,this paper proposes the corresponding development strategy, in order to promote the healthy development of the National University of micro-blog and We Chat, to improve the influence of National high schools.