互联网背景下高职院校市场营销专业人才培养模式探析

Analysis on the Training Mode of Marketing Professionals in Higher Vocational Colleges under the Background of Internet

如今,互联网的到来以及发展给社会带来了无限的机遇与创新,电子商务以及新兴媒体等多种互联网商业模式的出现,使得企业对营销人员的能力要求发生了很大的变化。与之不相匹配的是目前高职院校在对市场营销专业学生的培养上没有跟上互联网飞快的发展步伐。高职院校应加快市场营销专业人才培养模式的改革,开辟教学新思路,追赶上互联网时代发展的步伐,以便使学生能够适应人才需求变化。

Nowadays,the arrival and development of the Internet has brought unlimited opportunities and innovations to the society.The emergence of various Internet business models such as e-commerce and emerging media has made the company’s ability requirements for marketers change a lot.What does not match is that the current vocational colleges have not kept up with the rapid development of the Internet in the training of marketing students.Higher vocational colleges should speed up the reform of marketing professionals training mode,open up new teaching ideas,and catch up with the development of the Internet era,so that students can adapt to changes in talent demand.