微时代环境下阅读兴趣的服务体系构建模式研究

Research on Service System Construction Model of Reading Interest in Micro-era Environment

随着多媒体现代化数字技术的不断更新换代,微博、微信、公众号等自媒体传播媒介逐渐改变了公众接收外界信息的方式和途径。这种微时代环境下的阅读模式,从宏观角度来看,是多种社会形态的并存,但从微观上来看,微时代下人们的选择思维对于传统的服务体系而言,是一种反作用的外界刺激。因此,如何在微时代背景下为读者的阅读兴趣构建合理的服务体系,是现代媒体需要考虑的主要问题。

With the continuous updating of multimedia modern digital technology,microblog,We Chat,public number and other media have gradually changed the way and way for the public to receive external information.From the macroscopic point of view,the reading mode in the micro-environment is a coexistence of various social forms.However,from the microscopic point of view,people’s choice thinking in the micro-era is an external stimulus reaction to the traditional service system.Therefore,how to construct a reasonable service system for readers’reading interest in the context of micro-era is the main problem that modern media needs to consider.