基于情景模拟的“销售管理”课程教学创新设计分析

Analysis of Teaching Innovation Design of "Sales Management" Course Based on Scenario Simulation

情景教学法是一种以学生为主体、教师为主导的教学方法。在销售管理课程教学中,情境教学法的应用一定程度上可以调动学生的学习积极性,让学生主动参与到销售管理的课堂教学中,提高学生的学习兴趣,达到进一步提高销售管理课程教学质量的目的。本文主要对情景模拟的'销售管理'课程教学创新设计进行研究分析,以望提高教学质量。

Situational teaching method is a student-centered and teacher-centered teaching method.In the teaching of sales management course,the application of situational teaching method can mobilize students’learning enthusiasm to a certain extent,let students actively participate in the classroom teaching of sales management,improve students’interest in learning,and achieve the purpose of further improving the teaching quality of sales management course.This paper mainly studies and analyses the innovative design of sales management course based on scenario simulation in order to improve the teaching quality.