基于运营者视角的高校校园文化消费研究

Campus Culture Consumer Research Based on Operator Perspective

大学时代是青年学生学习知识、培养技能、提高素质、储备能量的特殊阶段,与一般群体消费相比,大学生消费结构突出表现为对知识、精神和文化的消费。正是大学生的这一特殊需求,决定了文化消费成为大学生生活消费的主要部分。本文基于运营者视角,通过对高校校园文化消费的理性思考,认为校园文化市场投资者如果想要获得可观回报,需要科学的经营系统(4P)、突出的品牌塑造理念(CI)、富有时代感的经营手段(4I)。

Young college students acquire knowledge, develop skills, and improve quality, special stage reserve energy con-sumption compared with the general population, college students for the outstanding performance of the consumption struc-ture of knowledge, spiritual and cultural consumption. It is the special needs of college students, decided to become a major part of the culture of college life consumer spending. Based on the operator perspective, through rational thinking on the uni-versity campus culture of consumption that campus culture market investors get good returns if you want, need and scientific management system (4P), prominent branding concept (CI), full of contemporary operating means (4I).