高职院校网络舆情引导研究

Research on The Intervention Strategies of Internet Public Opinion in Higher Vocational Colleges

高职院校校园网络是其网络舆情产生的载体平台。高职院校网络舆情是以在校高职学生为主的群体通过网络对校园或社会中的事件或现象所表达情感、观点、看法的集合。通过分析高职院校网络舆情的现状及引导上存在的问题,建议高职院校采取加强信息公开、化堵为疏等积极有效的引导策略,为构建和谐的校园网络舆情环境发挥重要作用。

The campus network in higher vocational colleges is the generation platform of the higher vocational college net-work public opinion. Higher vocational college network public opinion is a feeling, idea, opinion collection, which expressed by the high vocational students, through the network of campus or social event or phenomenon. By analyzing the situation and the existing problem of the network public opinion guidance in Higher Vocational Colleges, it is proposed that higher vocational colleges take measures to strengthen the information disclosure, etc. positive and effective guidance strategies, play an important role in the construction of harmonious campus network public opinion environment.