打通全系统宣传平台 建设全媒体通讯员队伍——以北大医学部为例论医学院校通讯员队伍的建设

Open up the System-wide Propaganda Platform and Build all Media Correspondent Team——On Medical College Correspondent Team Building with Peking University Health Science Center as an example

医学院校的宣传工作不仅关系到校园形象和文化建设,更关系到医疗卫生领域的社会形象。只有通过建设全媒体通讯员队伍,打通"校园"和"医院"两个阵地,才能既有效突出专业特色,又将宣传工作的效果最大化。本文旨在以北京大学医学部为例,通过研究医学院校的通讯员队伍,寻找一种清晰有效的通讯员队伍建设思路,为医学院校形成科学、生动、高效的新闻宣传局面提供一些解决方案。

Publicity of medical colleges not only related to the campus image and culture, but also related to the social image of the medical and health fields. Only by building all media correspondent team, open up 'Campus' and 'hospital' on both fronts, in order to highlight both effective professional features, to maximize the effect of propaganda work in turn. This article aims at Peking University, for example, by studying the medical colleges correspondent team, looking for a clear and effective team building ideas correspondent, as a scientific medical colleges, vivid, efficient public information situation offers some solutions.