媒介融合背景下新闻传播创新教育研究

Journalism Communication Creative Education Research under Media Convergence Background

媒介融合的概念最早出现在上世纪80年代的美国,而随着信息化传播的发展,媒介融合已经成为不可逆转的潮流。在这种时代背景下,不仅新闻媒体要作出改变,而且新闻传播教育也应该顺势而为,对教育理念和方式进行变革,培养出具有精准的讯息整合能力,能进行多媒体信息传播以及跨媒体传播能力的复合型人才。而要达到这一目标,最具有操作性的和现实性的方法就是将学校教育与媒体行业相融合、新闻教育与媒介教育相融合、新闻教育专业与其他专业相融合。本文将通过具体事实说明,阐述关于媒介融合背景下,新闻传播教育应该怎样做。

The concept of media convergence first appeared in the 1980s in the United States, and with the development of information dissemination, media integration has become an irreversible trend. In this background, not only the news media to make a change, and news media education should also be the flow of educational philosophy and approach to change the culture of having accurate information integration to multimedia information dissemination and cross-media spread the abil-ity of the compound talents. To achieve this goal, the most realistic approach and operability is the school education and the integration of the media industry, journalism education and the integration of media education, journalism and other profes-sional education integration. This article will explain the specific facts to explain the context of the integration of media, jour-nalism and communication education should do.