微信时代下高校思想政治教育工作的挑战与对策研究

Challenge and Countermeasures of College Ideological and Political Education Work under We-chat Era

微信是近年来新兴的媒体,由于其覆盖面广、时效性强、传播便利、互动性强等特点,已经成为影响高校学生群体的重要传播载体。它在为高校思想政治教育工作创造机遇的同时,也对高校思想政治教育工作带来了挑战。本文将重点探析在微信时代下,如何利用微信创新高校思想政治教育工作。

We-chat is a new media rising in recent years, because of its wide coverage, timeliness strong, propagation fac-ilities, interactive and other characteristics, has become an important communication carriers affect college students gro-ups. It is at the same time creating opportunities for the ideological and political education, but also the ideological and political education challenges. This article will focus in the we-chat era, how to use We-chat to innovate ideological and political education.