基于校企合作的精品资源共享课开发与建设——以“旅游市场营销”课程为例

On the Development and Construction of High-quality Resource Sharing Lesson Based on School-enterprise Cooperation——Take "Tourism Marketing" Course as an example

高职教育改革已深入到核心课程领域,校企合作进行核心课程开发和建设,是提高高职院校人才培养质量的重要途径。本文以精品资源共享课"旅游市场营销"的建设为例,阐述通过校企双方的深入合作如何进行教学的整体设计、教学内容的选取与教学过程的设计以及课程资源的建设,在提升学生的旅游市场营销技能和职业素养的同时实现优质资源网络共享。

Higher vocational college education reform has penetrated to the core curriculum areas, school-enterprise cooperation in the development and construction of the core curriculum, is to improve the quality of talent in higher vocational colleges important way. In this paper, fine resource sharing lesson 'tourism marketing' of the building, for example, illustrated by how in-depth cooperation for the construction of schools and enterprises overall design of teaching, teaching content selection and curriculum design and teaching resources in improving students' tourism marketing skills and professionalism while achieving high-quality network resources sharing.