卡通图形语言在标志设计中的应用

Application of Cartoon Graphics Language in Logo Design

卡通图形语言作为现代标志设计的新亮点,具有通俗、直观,易于理解和记忆的特点。它们或是活泼可爱,或是沉稳内敛,其所体现出的生命力、亲和力、可辨识性及其时代表征,对标志设计品牌的"性格"塑造与推广起到了很好的效果。如何认识卡通图形,在标志设计中如何将符号语言与卡通图形智慧的衔接与应用,一直是学界颇受关注的问题。本文试图触及这方面的应用和研究,抛砖引玉,以期获得同仁对这方面的关注和探研。

New highlights cartoon graphics language as modern logo design, with popular, intuitive, easy to understand and remember features. They are either lovely or calm restrained, it reflects the vitality, affinity, and the era of identifiability char-acterization of logo design brand"personality"Creation and promotion played a very good effect. How to understand the car-toon graphics, the logo design and how to use sign language and Cohesion cartoon graphics wisdom, it has been a flurry of aca-demic problems. This paper attempts to touch the application and research in this area, initiate, to gain attention and exploration research colleagues in this regard.