体育赛事塑造城市形象的评价与仿真

The Evaluation and Simulation of Shaping Behavior Between Sporting Events and City Image

文章针对体育赛事能否塑造城市形象这一问题,采用文献资料法、访谈法和计算机仿真等方法来展开探讨。结果显示:体育赛事对于城市形象的影响具有双重性,体育赛事能够部分改变城市形象,同时也会对城市形象造成损害。在建设和谐城市的主题下,城市管理者或体育管理者应该理性对待举办体育赛事,注重处理体育赛事所带来的负面效应,以避免因错误估计体育赛事的效应,而对城市形象造成不良影响。

This article aims at whether the sports events can shape the image of the city, using literature, interviews and computer simulation to explore. The results show that the impact of sports events on urban image is twofold, and sports events can partly change the image of the city, and will also damage the image of the city. In the construction of a harmonious city under the theme of city managers or managers should rationally treat the sports sports event, pay more attention to the negative effects brought about by the treatment of sports events, in order to avoid the error estimation effect of sports events, and adverse impact on the image of the city.