微信公众平台辅助下的视觉传达毕业设计教学实践探究

Research on Teaching Practice of Visual Communication Graduation Project Aided by WeChat Public Platform

随着专业语境、传播媒体和表现形式的变化,当前高校视觉传达设计专业毕业设计教学面临治学陈旧管理固化等问题。在视觉传达设计专业毕业设计教学中,结合自媒体时代特点提出建构微信公众平台辅助下的视觉传达设计专业毕业设计运行机制,并从毕业设计选题、毕业设计展和毕业设计评价体系上进行实践探索,促进毕设教学改革和创新设计的发展。

With the change of professional context,communication media and expression form,The paper analyzes the problem that existing in the quality of graduationdesign for visual communication,and have proposed constructing the operating mechanism of graduation design teaching combining with the characteristics of WeChat,and have researched the practice to promote graduation design teaching reform and development of innovation design from the graduation design topics,graduation design show and graduation design evaluation system.