年轻女性旅游者消费心理及营销策略

Young Female Tourists Consumption Psychology and Marketing Strategies

年轻女性旅游市场具有较好的发展前景,但是市场的开发依然处于起步阶段。旅游从业者旅游从业者只有了解年轻女性旅游者的消费心理,打造出契合消费者的需求的旅游产品和服务,并采用一定的营销策略,最终才能吸引潜在的消费者,从而提高知名度并扩大旅游市场。

Young female tourism market has good prospects for development, but the development of the market is still in its infancy. Tourism practitioners of tourism practitioners only understand young female tourist consumer psychology, to create a fit consumer demand of tourism products and services, and adopt some marketing strategies, and ultimately to attract potential consumers, so as to enhance the visibility and expand the tourism market.