摘要
易班作为高校教育教学、生活服务、文化娱乐的综合性互动社区,是当代大学生线上沟通交往的阵地,是丰富和净化校园网络文化的抓手,是响应国务院提出的"主动占领网络思想政治教育新阵地"的创举。与其他网络社交平台相比,易班存在用户黏性差、活跃度低等问题。本文通过分析易班的使用现状及成因,探讨了提升易班用户活跃度及黏度的对策,使易班真正成为服务广大高校师生的网络文化舆论的主阵地。
As a comprehensive interactive online community of college education,life service,culture and entertainment,EClass is a platform of online communication and interaction between contemporary college students.Compared with other online social platforms,E-Class has defects such as poor user stickiness and low activity.By analyzing the current situation and causes of the use of E-class,this paper explores the countermeasures to improve the activity and stickiness to the users of EClass,making E-Class truly become the main front of public opinions on the network serving the teachers and students of the universities.
作者
曾艳
ZENG Yan(College of Urban and Rural Construction,Shaoyang University,Shaoyang,Hunan 422000)
出处
《科教导刊》
2019年第4期39-40,共2页
The Guide Of Science & Education
关键词
易班
活跃度
黏度
E-Class
user activity
user stickiness
