大数据时代下网络舆论宣传的挑战与机遇

Challenges and Opportunities of Network Propaganda under the Big Data Era

随着世界步入大数据时代,用大数据特点分析网络数据、运用大数据思维思考问题成为了一种趋势,网络舆论宣传作为一种紧紧依靠网络数据而发展起来的宣传形式,在网络数据发生大变革之际,网络舆论宣传面临着诸多挑战,但往往机遇与挑战并存,寻找出挑战背后的机遇是极具现实意义的。本文以大数据时代为背景,试图依据大数据三大特点,以大数据思维分析阐述大数据为网络舆论宣传所带来的严峻挑战和巨大机遇。

As the world entered the era of big data, with the characteristics of large data network data analysis, the use of large data thinking has become a trend, as a propaganda network closely rely on network data and developed forms of propa-ganda, in network data a major change on the occasion, the network propaganda faces many challenges, but often the oppor-tunities and challenges, the opportunities to find out the underlying challenge is of great practical significance. In this paper, the era of big data as the background, trying to large data based on three characteristics, in order to analyze large data set forth thinking challenges and great opportunities for large data network publicity brought.