摘要
广告提案是实际广告活动中必不可少的一部份,广告提案课程相比传统的理论类课程,多了大量的实际训练内容,需要全方位全角度地对学生提案能力展开训练,本篇论文研究的是广告提案中礼仪的训练,提案礼仪是广告提案的第一步并贯穿于提案过程始终,提案礼仪的正确与否,直接关系到给客户的第一印象,关系到提案的成败。
Advertising proposal is actually an essential part of the actual campaign, 'ad proposal' courses compared to traditional theory courses, more than a lot of practical training content, you need to round the whole point of the proposal to the students the ability to start training, this Research papers are advertising proposal etiquette training, the proposal is the first step in advertising proposal etiquette and consistently throughout the proposal process, the proposal etiquette correct or not directly related to the customer's first impression to the success of the proposal.
出处
《科教导刊》
2015年第01X期48-49,共2页
The Guide Of Science & Education
基金
<〈广告提案〉课程学生提案能力训练的教学改革>项目研究成果
关键词
广告提案
礼仪
训练
'Advertisement proposal'
etiquette
training