酒店微信营销与微博营销的应用比较

Comparison of Hotel Wechat Marketing and Microblogging Marketing

近年来新媒体的出现为传统的市场营销提供了新的方式,特别是以微博营销与微信营销为代表的新媒体正在逐步成为酒店营销的有力工具,微信和微博的竞争也引起了时下最热的两大信息传播渠道的革命。对于酒店的营销而言,层出不穷的新型信息传播渠道,给酒店的营销活动提供了更大平台和更多的方式的选择,但同时也给酒店营销渠道的选择和转型决策带来更多的思考。本文针对微博营销和微信营销的互动性,复杂性和全球性等特性进行比较,然后对酒店微博营销和微信营销的不同应用进行分析,并且阐述各自的利弊,最后针对两种营销方式提出了一些改善建议。

In recent years, the emergence of new media offers traditional marketing in new ways, especially in the microblogging marketing and wechat marketing as representative of the new media is becoming a powerful tool for hotel marketing, wechat and competition also caused microblogging nowadays the hottest revolution two channels of information dissemination. For the hotel's marketing is concerned, the new emerging channels of information dissemination to the hotel's marketing platform provides greater choice and more ways, but also to the selection and restructuring decisions hotel marketing channels to bring more thought. In this paper, interactivity, complexity and global features such as microblogging marketing and wechat marketing to compare then to the hotel microblogging marketing and different application of wechat marketing is analyzed and elaborated their respective advantages and disadvantages. Finally, put forward some recommendations for improvement for two marketing.