电视节目中方言栏目存在的合理性与普通话推广的关系研究

The Study of Relationship between the Rationality of the Dialect Program and the Promotion of Mandarin Chinese

最近在电视媒体竞争日趋激烈的形势下,信息传播小众化越来越高,在这种生态环境中,电视媒体进行了一系列的创新,对受众进行进一步的细分,开办了形式各异的方言类节目。这一类节目以新颖的方式,贴近受众生活的内容赢得了市场的追捧。但是业界和学界对这一现象产生了比较激烈的讨论。其弱化普通话的推广等制约着这一类节目的深化发展。本文主要探讨方言栏目的发展和普通话推广二者之间的关系。文章指出必须把握一定的尺度,保障普通话推广不受阻碍,又促进方言栏目在法定的轨道内合理运行,最终实现二者的协调、平衡发展。

Recently the TV media is facing increasingly fierce competition. Customers required higher information dissemination niche. Under such ecological environment, TV media conducted a series of innovation, ie, to further subdivision the audience, opened up different forms of dialect program. This kind of program wins the market with the content approach to the audience. But the academia lifted an intense debate on the phenomenon. They claimed that such program would weaken Mandarin popularization. The concern of which would definitely restrict the development of such kind of program. This article mainly conducted the research between rationality of the dialect program and the promotion of mandarin, mentioned that we should balance the relationship: on one hand it should meet the market demand, on another, promotion of mandarin should not be blocked, to enable the harmonious development.